A physical (brick-and-mortar) store — a retail location that exists in a real building as opposed to an online shop.
最近はネット販売も増えたが、リアル店舗で商品を確かめてから買う人も多い。
Although online sales have increased recently, many people still check products at physical stores before buying.
このブランドはリアル店舗を縮小し、オンラインに力を入れる方針を発表した。
This brand announced a policy to downsize its physical stores and focus on online sales.
新作はリアル店舗限定の商品なので、店に行かないと買えない。
The new item is sold only at physical stores, so you can't buy it unless you go to a store.
リアル店舗のスタッフは接客や試着の対応が重要だ。
Staff at physical stores need to provide customer service and help with trying things on.