An internet-slang, katakana misspelling of 口コミ (word of mouth); refers to reputation spread by people telling each other.
この店はロコミで人気が出た。
This shop became popular through word of mouth (ロコミ).
ロコミを見てから予約した方が安心だ。
It's safer to make a reservation after reading the online word-of-mouth (ロコミ).
あのレビューはロコミなのか広告なのか判断がつかない。
I can't tell if that review is genuine word-of-mouth (ロコミ) or an advertisement.
Comments or reviews written online about a product, service, etc.; an informal term for online reviews.
商品のロコミをチェックしてから購入する人が増えた。
More people check product reviews (ロコミ) before buying.
ロコミ欄に具体的な写真が載っていて参考になった。
There were helpful photos in the reviews (ロコミ) section.
ロコミの評価はあくまで主観なので注意が必要だ。
Reviews (ロコミ) are subjective, so you should be cautious.