These days; nowadays; the present age—used to refer to current trends or the modern era (also written 今どき).
今時はスマホがないと困る人が多い。
These days, many people would be troubled without a smartphone.
今時そんな古い考え方をする人は少ない。
Nowadays, few people think like that.
今どきの若者は多様な働き方を求めている。
Young people these days seek diverse ways of working.
今時こんなアナログな方法は珍しい。
It's rare nowadays to see such an analog method.
At this time (of day); used adverbially to mean 'at this hour' or 'around now'.
今時ではもう店が閉まっているだろう。
At this hour, the shop is probably already closed.
今時に来るのは無理だと思うよ。
I don't think it's possible to come at this time.