A price reduction or markdown; the act or result of lowering prices.
年末のセールで多くの品が値下げされた。
Many items were discounted in the year-end sale.
旧モデルの値下げで売れ行きが伸びた。
Sales increased thanks to the price reduction of the older model.
店長に値下げ交渉をしてみた。
I tried negotiating a price reduction with the store manager.