Preferential treatment; hospitable reception — giving special treatment or benefits to certain customers, members, or guests.
ホテルは上客を優待して特別室を用意した。
The hotel treated its VIP guests by preparing a special room.
株主優待として割引券が配られた。
Discount coupons were distributed as shareholder benefits.
会員はイベントで優待を受けられる。
Members can receive preferential treatment at the event.