Making a product, service, or company distinct from others by creating unique features or value—differentiation.
市場で生き残るには、単に安くするだけでなく差別化が欠かせない。
To survive in the market, differentiation—not just lowering prices—is essential.
彼らはデザインとアフターサービスで差別化を図った。
They sought differentiation through design and after-sales service.
中小企業はニッチ市場での差別化に注力している。
Small and medium-sized enterprises are focusing on differentiation in niche markets.
差別化がうまくいけば、価格競争に巻き込まれにくくなる。
If differentiation succeeds, you're less likely to be drawn into price wars.