A type of uncut thick sushi roll (ehōmaki) traditionally eaten on Setsubun while facing the year's auspicious direction for good luck.
今年の恵方は南南東なので、家族で恵方巻きを食べた。
This year's auspicious direction is south-southeast, so the family ate ehōmaki together.
コンビニでは節分の前に恵方巻きの予約が始まることが多い。
Convenience stores often start taking reservations for ehōmaki before Setsubun.
恵方巻きは切らずに食べるのが正式な作法だとされるが、家族で分けることもある。
Although it's considered proper to eat ehōmaki without cutting it, families sometimes share it.
最近は海鮮や洋風の具材を使った恵方巻きも売られている。
Recently, ehōmaki with seafood or Western-style fillings have been sold.