An expression meaning 'the sooner, the better'—something is preferable the earlier it happens.
早ければ早いほど良いので、できるだけ早く返信してください。
The sooner the better, so please reply as soon as possible.
引っ越しは早ければ早いほど良い。余裕を持って準備できるからだ。
The sooner you move, the better. You can prepare with more leeway.
この手続きは早ければ早いほど良いと上司に言われた。
My boss told me that the sooner this procedure is done, the better.