Attendance; the act of coming to or visiting an event or venue (often used with 来場する).
入場無料、来場はどうぞお気軽に。
Admission is free; please feel free to attend.
今回の展示会の来場者数は過去最高だった。
The number of attendees at this exhibition was the highest ever.
来場の際は受付で名刺をお渡しください。
Please give your business card at reception when you arrive.