A feeling or display of bashfulness or embarrassment, such as blushing or an awkward smile.
彼女の褒め言葉に照れてしまった。
I was embarrassed by her compliment.
あの子は照れからすぐに笑ってしまう。
That child immediately laughs out of bashfulness.
照れ隠しに冗談を言った。
I made a joke to hide my embarrassment.