A strong point, merit, or distinctive advantage — something's strength compared to others.
このアプリの特長は操作が直感的であることだ。
The app's strong point is that its operation is intuitive.
商品の特長をパンフレットにまとめた。
We summarized the product's features in the brochure.
彼女は面接で自分の特長をはっきりと伝えた。
She clearly conveyed her strengths in the interview.