Abbreviation of '産地直送' (direct from the producer); colloquial term for products sold or shipped directly from the production area.
週末は産直の野菜を買いに市場へ行った。
I went to the market on the weekend to buy vegetables directly from producers.
このスーパーは産直コーナーが充実している。
This supermarket has a well-stocked direct-from-producer section.
産直で買ったトマトは味が濃くておいしかった。
The tomatoes bought directly from the producer were flavorful and delicious.