To attract public attention or create a stir; to become a topic of conversation.
新しいドラマが放送前から話題を呼んでいる。
The new drama is creating buzz even before it airs.
その発表は業界内で大きな話題を呼んだ。
That announcement caused a big stir within the industry.
地元の小さな店がSNSで取り上げられて話題を呼んだ。
A small local shop was featured on social media and attracted attention.