Temptation or enticement — the act of alluring or enticing someone to do something; can be used for sexual or material temptations.
新商品の広告は消費者の購買欲を誘惑する内容だった。
The new product's advertisement was designed to tempt consumers' buying desire.
夜の街は若者を誘惑する店が多い。
The nightlife has many establishments that entice young people.
甘いお菓子の誘惑に勝てなかった。
I couldn't resist the temptation of sweet treats.